Business rebels that changed New Braunfels

April 13, 2017By Pete WilliamsNew Braunfels

They acted on instinct and intuition. They decided on a course of action apart from the “normal.” Acting in this way can bring failure, and sometimes bring success. Each of these 4 businesses not only succeeded, they spurred creative growth in the community and helped make New Braunfels what it is today. Daring Authenticity When … Read More

Technology in design is making many things “ho hum”

January 4, 2016By Pete WilliamsNew Braunfels

There was once a time when having a brochure printed in color made it really stand out. Full-color printing (four-color) was expensive, and as a result, there was a lot of creative effort in producing attractive one-color and two-color brochure and poster designs in order to save money. These designs could be produced economically by … Read More

Marketing – Never be boring

January 3, 2016By Pete WilliamsAdvertising, Marketing, New Braunfels

“Make it interesting.” I say this to myself before starting on a new marketing¬†communication project. Usually, when discussing a project with a client, the following items are discussed: Graphic design Crowding every bit of information into the available space that the organization wants to publish. We want to help the client communicate as they wish, … Read More