They acted on instinct and intuition. They decided on a course of action apart from the “normal.” Acting in this way can bring failure, and sometimes bring success. Each of these 4 businesses not only succeeded, they spurred creative growth in the community and helped make New Braunfels what it is today.Daring AuthenticityWhen Pat Molak … Read More
There are two main types of advertising…The first type: You advertise to make an impression and to provide important information about your business. You invest in a billboard in a good location. You buy a radio commercial that will play enough times to be heard by a large number of people. You sponsor a popular … Read More
There was once a time when having a brochure printed in color made it really stand out. Full-color printing (four-color) was expensive, and as a result, there was a lot of creative effort in producing attractive one-color and two-color brochure and poster designs in order to save money. These designs could be produced economically by … Read More
Have you been tossing around names for your new business with a friend or your spouse? Do you think you have a good name, but you are not 100% sure of it yet? Here’s the best test: Imagine you are at a cocktail party or chamber mixer. Someone asks you the name of your business, and … Read More